Everything You Need to Know

4steps2win is a B2B AI agent, sales training, and consulting company that helps sales teams win complex, high-value deals by doing what's right for the customer. Our flagship offering is custom AI Sales Agents, backed by a proven 4-step sales methodology (Executive Sponsorship, Co-Creation, Proposition, and Closing), corporate training workshops, and strategic sales consulting.

Three things set us apart. First, we build purpose-built AI Sales Agents that embed intelligence directly into your sales operation - not generic chatbots or off-the-shelf tools. Second, those agents are powered by a proven, structured methodology with over 40 years of real deal experience behind it. Third, our approach is rooted in co-creation and trust - we treat customers as partners, not targets. Our founders bring over 40 years of combined enterprise sales experience from companies like SAP, Microsoft, Oracle, and Siemens Energy.

We work with B2B companies in high-value, complex sales environments. Our primary industries include Artificial Intelligence, Cybersecurity, Software and SaaS, Telecommunications, Industry Automation, and Energy Technology. We serve clients across North America, Europe, and Asia Pacific.

4steps2win was co-founded by Conor Sweeney and Christian Nicolai. Conor is an international sales leader from Ireland with 10+ years driving revenue across North and South America, Europe, and Africa. Christian brings over 30 years of experience in sales, business growth, and transformation, having worked with SAP, Microsoft, Oracle, Deutsche Telekom, and Siemens Energy. AI Sales Agents are built in partnership with AI Automation Architecture.

4steps2win OÜ is registered in Estonia (Tallinn) and operates globally with a remote-first team. Our co-founders work across time zones to serve clients in North America, Europe, and Asia Pacific.

Our AI Sales Agents are custom-built AI agents designed to embed intelligence across your sales operation. They work across 12 success dimensions including pipeline quality, win rates, relationship strength, and sales method application. Each agent is purpose-built for your specific sales process and tech stack - not a generic chatbot or off-the-shelf tool.

Our pricing follows a 5-stage Trust-Based model: Pilot (one agent, one problem, 2-4 weeks), Proof (agent perfected with full tech-stack integration, 4-8 weeks), Partnership (extended scope, department-level impact, 2-4 months), Platform (organisation-wide integration, 3-6 months), and Pioneer (multiple interacting agents, ongoing). Pricing has two transparent elements: a fixed build fee and a monthly run-and-optimise retainer from the Proof stage onwards. Infrastructure costs are passed through at cost with no markup.

Our AI Sales Agents are built for B2B companies with 30 or more employees in industries including AI, Cybersecurity, SaaS, Telecommunications, Energy Technology, and Industry Automation. They are designed for sales organisations led by VPs of Sales, Sales Directors, and CROs who are dealing with underperforming pipeline, inconsistent methodology, or early AI adoption with no clear ROI.

Yes. At every stage of our Trust-Based pricing model, the intellectual property stays with you. You own the agents we build, from the very first Pilot engagement through to a full Pioneer deployment. This is a core principle of how we work - we build trust by putting your interests first.

The 4steps2win methodology is a structured approach to complex B2B sales built around the customer's decision-making journey. It consists of four steps: (1) Executive Sponsorship - securing senior-level champions inside the customer organisation, (2) Co-Creation - building the solution collaboratively with the customer, (3) Proposition - crafting a value-based proposition grounded in the customer's language and priorities, and (4) Closing - orchestrating confidence, commitment, and consensus to advance and close deals.

The 12-Pillar Radar is our proprietary sales performance diagnostic tool. It assesses your organisation across 12 critical success dimensions and produces a personalised diagnostic output that identifies specific areas for improvement. It is the starting point for our consulting engagements and gives leadership a clear, evidence-based view of where their sales operation stands.

Yes. The 4steps2win book is a practical resource that distils the complete 4-step methodology for sales professionals and leaders. It covers Executive Sponsorship, Co-Creation, Proposition, and Closing with real-world examples and frameworks you can apply immediately. It is available on Amazon.

We deliver full-day and multi-day corporate sales training workshops that embed our proven 4-step methodology into sales teams. Workshops are facilitated by Christian Nicolai, who brings over 30 years of experience working with organisations including SAP, Microsoft, Oracle, Deutsche Telekom, and Siemens Energy. Each workshop is tailored to the team's specific challenges and focused on practical, real-deal application.

Our sales consulting service works directly with businesses to diagnose, redesign, and build their sales approach. It follows a structured engagement model: Assessment and Diagnosis using our 12-Pillar Radar, Analysis and Co-Creation, Sales Force Enablement, Management Responsibilities, and Optimisation and Growth. The result is a repeatable, measurable sales system tailored to your organisation.

The best way to get started is to book a call with us. Whether you are interested in AI Sales Agents, corporate training, or sales consulting, we will start with a conversation to understand your situation and recommend the right path forward.

Yes. We offer an initial consultation call at no cost to understand your situation, discuss your challenges, and determine whether there is a good fit. For sales consulting specifically, we offer a free 30-minute Sales Performance Diagnostic using our 12-Pillar Radar to give you an immediate, evidence-based view of your sales operation.