Frequently Asked Questions
💡 About 4steps2win
4steps2win is a sales consulting and education company that helps teams win complex B2B deals through a structured, collaborative methodology focused on value creation and executive alignment.
We specialise in supporting sales teams and organisations that operate in complex B2B environments, where deals involve multiple stakeholders, extensive decision-making processes, and significant competitive pressures. Whether you’re a mid-sized firm looking to scale or a large enterprise refining your sales execution, we guide your team toward consistent and measurable success.
We focus on sectors where complex, multi-stakeholder sales are common – including Artificial Intelligence, Energy Technology, Hi-Tech, Cybersecurity, and Venture Capital.
⚙️ Our Methodology
The four steps guide teams from initial engagement to deal success:
1️⃣ Executive Sponsorship – securing C-level alignment early
2️⃣ Co-Creation – collaborating to design tailored solutions
3️⃣ Proposition – shaping business cases that deliver measurable value
4️⃣ Closing – orchestrating decisions and building lasting partnerships
Unlike persuasion-based methods, 4steps2win focuses on co-creation, transparency, and mutual value. It helps sellers and customers work as partners, not opponents.
Yes. We tailor the approach to fit your systems and workflows – whether you use Salesforce, HubSpot, or a custom CRM.
Yes. The methodology is built on over 30 years of consulting experience with global companies like Microsoft, Siemens, and Oracle, and has consistently improved win rates in enterprise environments.
🏢 Consulting & Training
We deliver tailored consulting engagements that embed the 4steps2win framework into your sales organisation – including executive workshops, deal coaching, and implementation programmes.
Yes. We run onsite and virtual training sessions for sales teams, sales leaders, and partners, focused on applying the 4steps2win method to real deals.
Yes – you can book a free consultation to discuss your goals, challenges, and the best path to improve your win rate.
Absolutely. We serve clients across all regions and time zones, with workshops and consulting delivered in person or remotely.
🎓 Book & Online Course
The book explains the full 4steps2win methodology with real-world examples, tools, and exercises designed to transform how you engage with customers and win complex deals.
Both. Individual sales professionals can take the course at their own pace, while teams can enrol together to apply the framework collectively.
No, the course is practical and structured for all experience levels, from new business developers to senior enterprise sellers.
You’ll receive an email with login details immediately after checkout. You can access all lessons, workbooks, and templates online anytime.
Yes. Upon completion, you’ll receive a 4steps2win Certificate of Achievement, recognising your mastery of the methodology.
Yes, both the book and online course are available for secure purchase directly on our website.
🔒 Policies & Support
We accept major credit/debit cards and secure online payments.
Digital products (book, course) are non-refundable once accessed, but we will always assist with technical issues or access problems. Consulting cancellations are handled case-by-case before project start. For more information, please view our Terms of Service & Refund Policy
We comply with the EU GDPR. All data is encrypted, processed only with consent, and never shared with third parties without agreement. See our Privacy Policy for full details.
You can reach us anytime via support@4steps2win.com .
🚀 Next Steps
👉 Book your free consultation — discover how 4steps2win can help you win your next big deal.
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