Roadmap to Advance Decisions – Why Good Deals Stall and How to Move Them Forward with Clarity
A practical breakdown of how to advance decisions in complex B2B sales using the 4steps2win roadmap. Learn why deals stall and how […]
Engaging with the Customer’s Decision-Making Team: How Complex B2B Deals Really Get Won
Learn how to engage the full customer decision-making team in complex B2B sales. Discover the five roles that shape decisions and how […]
The Proposition Phase: Turning Collaborative Ideas into Winning Proposals
Learn how to master the Proposition Phase within the 4steps2win methodology. Discover how to turn co-created ideas into competitive, value-driven proposals that […]
The Co-Creation Journey: Turning Relationships into Strategic Partnerships
Co-creation is the new frontier of B2B success. Learn how to turn customer relationships into strategic partnerships built on trust, mutual investment, […]
Executive Sponsorship: The First Step to Winning Complex B2B Sales
In complex B2B sales, executive sponsorship is your most powerful differentiator. Learn how to access, engage, and align with the C-suite to […]
The Four Steps: How to Master Complex B2B Sales
Discover the 4Steps2Win framework, a proven, research-backed methodology helping sales leaders win complex B2B deals by aligning how they sell with how […]
