Roadmap to Advance Decisions – Why Good Deals Stall and How to Move Them Forward with Clarity
A practical breakdown of how to advance decisions in complex B2B sales using the 4steps2win roadmap. Learn why deals stall and how […]
Engaging with the Customer’s Decision-Making Team: How Complex B2B Deals Really Get Won
Learn how to engage the full customer decision-making team in complex B2B sales. Discover the five roles that shape decisions and how […]
The Proposition Phase: Turning Collaborative Ideas into Winning Proposals
Learn how to master the Proposition Phase within the 4steps2win methodology. Discover how to turn co-created ideas into competitive, value-driven proposals that […]
The Four Steps: How to Master Complex B2B Sales
Discover the 4Steps2Win framework, a proven, research-backed methodology helping sales leaders win complex B2B deals by aligning how they sell with how […]
