MEET OUR TEAM
Conor Sweeney
Co-Founder | Managing DirectorÂ
Conor is an international sales leader from Ireland with over a decade of experience driving sales growth across Northern & Southern America, Europe and Africa. As former Commercial Manager for a global market leader, he led strategic partnerships in 27 international markets, delivering triple-digit growth throughout his tenure. Based remotely, he works globally with teams committed to growth.Â
 With a passion for music, Conor has played classical piano since he was 6 years old and performed trumpet on global stages such as the Shanghai Oriental Art Centre and Royal Albert Hall. His love for music spans dj’ing at events and attending international live shows & festivals. A certified yoga instructor and lifelong sports enthusiast, Conor brings calm focus to every session, empowering clients to drive revenue through tailored strategy, practical consulting, and transformational sales training.
Christian Nicolai
Co-Founder
Christian is a global business consultant, coach, and entrepreneur with over 30 years of passionate experience in sales, business growth, and transformation. He combines sharp strategy with heartfelt connection to empower individuals and organizations to unlock their true potential with clarity and purpose. Having worked extensively with leading global corporations across Software, Service, Telecommunication, Industry Automation, and Energy Technology, including SAP, Microsoft, Oracle, Deutsche Telekom, Siemens, and Siemens Energy, Christian brings proven insights and practical experience to every engagement.
Lived in Berlin for many years and now rooted in Bali, he weaves business expertise with holistic health and mindfulness to create lasting impact. A proud father, author, and mentor, Christian inspires clients around the world to align their purpose with performance through grounded presence and bold, inspired action. If you’re ready to step into your power, create meaningful change, and manifest success for yourself or your organization, Christian is here to guide the way.
Mission
We believe sales should be about creating real value, not just closing deals.
That’s why we exist: to empower B2B sales teams to win by doing what’s right for the customer.
Through our 4steps2win methodology, we help salespeople move beyond pressure and persuasion, to co-create solutions that deliver measurable business value and lasting trust.
Vision
We imagine a world where sales is no longer seen as a transactional push, but a collaborative journey.
A world where sales teams are respected as trusted advisors.
A world where companies grow not through tactics, but through truth, clarity, and mutual success.
At 4steps2win, we’re here to lead that change, one conversation, one team, one win at a time.
Core Values
Customer First
We practice what we preach. The 4steps2win approach is designed around your customer’s decision-making journey, ensuring that all sales activities support the achievement of their goals.
Co-Creation of Value
We firmly believe sales success is driven by collaboration, not pitches. Our sales method emphasizes a genuine dialogue, helping your sales teams and their customers co-create value and mutual wins.
Pragmatic Excellence
We deliver actionable insights, not theoretical frameworks. Our methods are easy to adopt, integrate seamlessly with your existing processes, and are proven to enhance real-world sales performance.
Integrity and Trust
Trust is foundational. We prioritize transparency and integrity in everything we do, earning the respect of our clients and helping your sales teams build enduring and profitable customer relationships.
Continuous Improvement
We never stop refining our sales approach. Drawing from over 40 years of combined experience, we continuously integrate best practices, cutting-edge insights, and client feedback to keep your sales force at the forefront.
Start Winning Deals With 4steps2win
Schedule a 30 minute call to discuss your priorities and long term goals.
