MEET OUR TEAM

Conor Sweeney

Co-Founder
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Conor is an international sales leader from Ireland with over a decade of experience driving sales growth across Northern & Southern America, Europe and Africa. As former Commercial Manager for a global market leader, he led strategic partnerships in 27 international markets, delivering triple-digit growth throughout his tenure. Based in Berlin, he works globally with teams committed to growth. 

With a passion for music, Conor has played classical piano since he was 6 years old and performed trumpet on global stages such as the Shanghai Oriental Art Centre and Royal Albert Hall. His love for music spans dj’ing at events in Berlin and attending international live shows & festivals. A certified yoga instructor and lifelong sports enthusiast, Conor brings calm focus to every session – empowering clients to drive revenue through tailored strategy, practical consulting, and transformational sales training.

Christian Nicolai

Co-Founder
Connect

Christian is a global business consultant, coach, and entrepreneur with over 30 years of experience in sales, business development, and transformation. Blending strategic insights with emotional presence, he empowers individuals and organizations to grow with clarity and authenticity. Rooted in Berlin and based in Bali, Christian integrates business expertise, holistic health, and mindfulness practice. A proud father, author, and mentor, he supports clients worldwide in aligning purpose with performance through grounded presence and inspired action.

Mission

We believe sales should be about creating real value—not just closing deals.
That’s why we exist: to empower B2B sales teams to win by doing what’s right for the customer.
Through our 4steps2win methodology, we help salespeople move beyond pressure and persuasion—to co-create solutions that deliver measurable impact and lasting trust.

Vision

We imagine a world where sales is no longer seen as a transactional push, but a collaborative journey.
A world where sales teams are respected as trusted advisors.
A world where companies grow not through tactics, but through truth, clarity, and mutual success.
At 4steps2win, we’re here to lead that change—one conversation, one team, one win at a time.

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Core Values

Customer First

We practice what we preach. Our entire approach is designed around your customer’s decision-making journey—ensuring that every interaction creates value for them first.

Co-Creation of Value

We firmly believe sales success is driven by collaboration, not pitches. Our methodology emphasizes genuine dialogue, helping your teams and their customers build shared value and mutual wins.

Pragmatic Excellence

We deliver actionable insights, not theoretical frameworks. Our methods are easy to adopt, integrate seamlessly with your existing processes, and are proven to enhance real-world sales performance.

Integrity and Trust

Trust is foundational. We prioritize transparency and integrity in everything we do – earning the respect of our clients and helping your teams build enduring customer relationships.

Continuous Improvement

We never stop refining our method. Drawing from over 40 years of combined experience, we continuously integrate best practices, cutting-edge insights, and client feedback to keep your sales organization at the forefront.

 

By choosing 4steps2win, you’re not just enhancing your sales performance – you’re setting the standard for how modern B2B sales should be done.

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